Monday 9 March 2009

Positioning yourself in the creative marketplace

with the overall decline in the global economy, many designers find themselves crossroad. work is no longer abundant, and budget have decreased significantly from year past.

in today's volatile marketplace, advertising designers now face many more challenges, to survive, they are reevaluating their approach to promotion and restructuring their position in the marketplace. they are beginning to take an honest look not only at how they work, what they have to uniquely offer and the markets and clients they choose to work with but also introspectively at their creative interests, aspirations and their definition of what it means to be successful. the book " The graphic designer's guide to creative marketing" shows how can position yourself as a creative in a marketplace.

when it comes to promotion, creating distinction is key. because of the tremendous distractions going on the world, promotions need to be truly unique and thought-provoking in the order to capture the attention of any audience.

to create distinction and call attention to their brand, designers are producing memorable promotions that reveal something about their firm and its personality. these are not only highly innovative from a production standpoint but also keenly strategic where the overall messaging is mindful of prospective client's needs.

many are realizing the importance of contact strategies in an age where electronic communication (social media) has become prevalent. to make their promotions more personalized, many firms are no longer producing mass mailings but instead creating smaller, more targeted promotions. they are also thinking in terms of a campaign, uniting all their messaging to ensure clarity and consistency within the marketplace. my course-mate joy shows a great campaign of "will it blend?" in her blog also the other sample of neha's blog of skittles's new website.

in the following weeks, i want to talk about how a designer apply their creative idea (e.g promotion, campaign, brand identity etc) to the target age market in my blog. also i will give some examples of the company or brand too.

hope you will enjoy it :)

4 comments:

  1. Anonymous3/14/2009

    after reading the post, i feel that presentation of advertisement is so important that it will attract specifically a certain number of customers. The recession has brought about a huge impact on most of the business and everyone seems to struggle and find out the appropriate strategies in order to survive the competitive business world. Targeting the right customers may help to reduce the waste of resources and so the keep money loss at a minimal level.
    However, I think it is also important to refresh their ways of promotion from time to time as it may help keeping the attention of their sophisticated customers as well as new customers.

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  2. i do agree that the idea to how can designer position themselves in a volatile market, and being creative and understand the client needs is important, also it is very important to balance it, specially for the work, when you need to match the client's standard of requirement.

    but I believe that creativity is a very unique skill, or we should say talent, something can be on top of money, or it's not something can be value by money, even at this time of overall decline in the global economy.

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  3. Anonymous3/15/2009

    i do agree that the global economic crisis has made the consumer market highly competitive. this is the season were marketers, advertisers, PR practitioners and the likes need to position themselves inorder to sail through. making use of the social media tools to stay afloat is also a good strategy to target specific audiences. i look forward in reading your subsequent posts.

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  4. Anonymous3/18/2009

    laura610: http://laura610.prblogs.org/

    Distinction is the key in the web 2.0 environment - indeed! I think, distinction is the key in many different areas of communication - e.g. not only for professional users representing a company but also for people like you and me who want to make their voice and interests heard e.g. in blogs. This reminds me again of the Pigeon Blog I wrote about in my recent blog post. The idea of a blogging pigeon was really unique and still catches my thoughts so that I will surely recommend other people to read the Pigeon blog in the time to come. The idea behind it worked!

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